Free Willy: Film Poster Analysis

Free Willy is a 1993 American Family drama directed by Simon Wincer, produced by Lauren Shuler Donner and Jennie Lew Tugend, and written by Keith A. Walker and Corey Blechman from a story by Walker. The film stars Jason James Richter as a foster boy who befriends a captive orca.

Free willy film poster

Colour- The colour scheme matches with a sunset, so the dominant colours are dark blue with some tones of black, matched with the bright oranges and yellows. The use of these colours which shows sun set or sun rise symbolise new beginnings, which allows the audience to infer that there will be a new forming relationship between the whale and the child who is also in the centre of the poster. The darker colours  in the posters colours also foreshadow that they will be some difficulty within the story line, because this is used among a sunset range of colours the audience see the representation of hope, and a happy ending for both characters shown in this poster. The black and white used on the whale shows the audience the type of whale, which gives more of an idea about the title which implys freedom. The sun is shown under the arch made by the whale as it has jumped over the boy, the sun is the white, which symbolises innocence and purity, the audience then gather that this is a story of two innocent characters possibly against something which tries to remove freedom from ethier character- which can be inferred from the title.

Images- The main image in this poster is centralised; which shows the significance of this image throughout the film and the plot within it. The use of the rocks and the sea also sets up a sense of location for the audience, as they are now aware that the characters are offshore and by the water, which could have both the meaning of peace and tranquility but also danger and the unknown, from the colour scheme and the title the audience understand that the inference is more associated with peace at the end of the film but danger and the unknown could be associated with the image of the sea. The character of the little boy can be seen to stand directly under the whale which highlights the bond between the whale and himself, through trust. Although it could be inferred that the little boy also has a sense of control over the whale which reduces the impact of the title and the freedom on the audience. However the position that the boy is standing in looks like a victory pose, which could show that he has won the freedom for this whale, which then re-enfoces the title placed under. The whale is the sky also shows a sense of freedom, this could be linked to the bird that is flying as a common thought of freedom, the audience can then infer that the whale is now free from whatever it has experienced previously. The whale is also jumping over the rocks, which shows that it is jumping from one section of the sea, to another, which shows the change and the freedom of the whale as it moves from one section to another, which shot that the whale is having a new start in its life, and the audience can see that the little boy character has a significant part in getting the whale a new freedom.

Layout- The images are centralised in the poster, which shows that they are important and the main characters within the story. The image is put straight above the title of the film, there is also a tag line below the title, under this is a list of credits and the production teams and other big organisations that would help to produce the film at the bottom of the poster. At the very top of the poster is another tag line format that just gives a small amount of information about the film and the characters that will star in this production. Although it doesn’t give much away the audience get a feel of the storyline and what the idea behind the film is. The sun is also positioned through the gap of the whale jumping over the boy, which shows the hope of what the audience can infer of setting the whale free, which could also connate the main line of the story.

Typography and Language- The main most dominant typography on the poster is the film title ‘Free Willy’, the language of this also emphasises the idea of freedom which the audience make the link to the whale, the word ‘Willy’ also brings the audience to the idea that this could be the potential name for this whale. The typography is white which connotes innocence, therefore furthering the interpretation that a hidden message could be within the film about how animals such as whales and there freedom. The typography  is all written in capitals which is associated with importance and therefore the audience can see that the meaning behind this film is important, and potential something the director feels very passionate about. The credits are written in a traditional credit format which includes a significant amount of the roles that are played when producing the film, the most important such as director and producer are listed on the top line. A tag line at the top of the poster is also used. This is written in black and writes: ‘A 12 year old street kid. A 3 ton killer whale. A friendship you could never imagine. An adventure you’ll never forget.’ This is written in font with a very large amount of tracking between the characters, it is written in plain Sans- Serif font; this is done to keep the audiences attention on the words and the meaning behind the sentence rather than the font itself.

War For The Planet Of The Apes- Ancillary Text Review

War for the Planet of the Apes is a 2017 American science fiction film directed by Matt Reeves and written by Mark Bomback and Reeves. A sequel to Rise of the Planet of the Apes (2011) and Dawn of the Planet of the Apes (2014), it is the third installment in the Planet of the Apes reboot series. The film stars Andy Serkis, Woody Harrelson and Steve Zahn, and follows the confrontation between the apes, led by Caesar, and the humans for control of Earth.

 

I will be analysing the review of War For The Planet Of The Apes, that has been published in Empire magazine, the August 2017 edition.

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When first looking at the presentation and layout of this review is spread across three pages, and initially on all pages the reader can see that the ratio of photos to text is significantly more photographs then text reviewing the film.  The photos are directly from the film, and therefore are used to engage the reader into seeing the film has about it in terms of graphics and presentation of the characters when thinking of the relationship between them.

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The images in the slide show follow the order that they are positioned in the magazine. The first image as the reader is introduced to the article is spread across 3/4 of a double page. Which draws the reader attention to the image rather then the review. This is done to engage the audience into showing interest in the photo and then reading the review to see if the film would be something they would enjoy. The image, has a human hand and leg which just allows the audience to see that the presence of a human is key and significant in the plot. The most dominant looking monkey is seen to have an angry bitter facial expression, and being held back by two other apes, the monkey has a black eye which could be associated with the gun that is out of focus in the top right had corner. Slightly to the right of the centre is a gorilla who again has an an angry, shocked facial expression which could connote a previous action, which would suggest the monkey at the front has just been hit. To the left of this is a large group of monkeys that all appear to be showing angry facial expressions as they are grouped behind him. The bridge is shown to be made of wooden spears which shows both that they are very developed but also ready to fight. On the left there is a monkey with his back to the audience in this image, on his back it is written ‘onkey’ however the rest is blocked by the human body, so the audience can infer that this term is ‘monkey’ which refers to teams and then therefore a battle between humans and monkeys, referring to the title.

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The second image is of the most dominant monkey- who is the first image is shown in the front looking powerfully- is shown to be behind bars. The background of this image appears to be both outside and in a snowy environment, which is in the same location as the first image; which established the location.The rust and wear on the cage is also shown on the bars again reinforces the location and being outside in the environment that the audience would expect to see monkeys in. The stance of this monkey shows a very human stance as he holds the bars. His facial expression is also looks very calculating and also showing again the facial expressions that would be associated with humans. However it could also be seen that he has a sad facial expression and that he is upset about his actions and his future.

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The third and final photo in this review is an over the shoulder shot of what could be assumed to be the monkey that has appeared as the main focus of the other images. In this image the gorilla is present who again was seen in the first image, along with two other men. The man on the far left is shown to be in an army uniform holding a gun which is pointed towards the monkey with its back to the camera. This man also is stereotypically dressed and has the traditional haircut associated with the army. The background also shows a compound which could associate the audience with the prison that previously the reader has seen the monkey in prison. The gorilla is shown to be towering above the man on the left, the gorilla shows to have a marking above it s right eye which could be showing that he has previously been captured. He also has a few cuts on his face which follows the expectations from the previous images. Then finally the man on the left of the image is shown to be standing in front of the monkey, which could show that they are having a conversation connoting that a relationship is being formed or threatened. The man again shows that he is in the army although he wears a green berea, which shows the power and the status that this man has in the army, he is also looking with a blank facial expression which shows that the relationship between the monkey and the man isn’t a respectful one which then refers to the title of the film.

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The main colour that stands out from the black and white font and paper, is yellow. Yellow connotes joy and happiness, which creates a warming, joyful atmosphere. This colour is used to create a joyful atmosphere around the films that are being reviewed and introduced to the reader. The yellow border is positioned around the edge of the first image on the right, and then on the edge of the third page of the review on the right again. There is also yellow used as a colour of font on the word “ON.” which is the opening word on the title of this review, by the use of this the reader is automatically drawn to the title where this part of the magazine is being both introduced and rated.

Before the review begins, a section to the right of the main image is used to give the audience background information on the film. The title of the film is written in black bold, capitalised sans serif font, because this stands out to the reader they understand that this is the name of the film. A grey line is then used to separate the title from the  other bits of information that are given about the film. The section under the title of the film has been split into two sections, one that gives a star rating, and the second that gives information about when the film is released, and the age rating certificate that has been given to this film. The text again is written in sans serif and the age rating, running time and the release of the film is written in bold. This section then also includes a section on the director and the main actors/ actresses in the film. Before moving on to a show passage about the plot of the film, when splitting the sub titles from the information only bold capitalised text is used, which looks very professional and sophisticated.

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The overall review of the film again is written in plain sans serif font, with a small tracking space, therefore the reader is able to read the font as it easily flows, it is printed in small print of approximately size 10. It is positioned in thin columns which breaks up the text further into manageable paragraphs internally so that the reader doesn’t feel that the text is over taking the pictures but it has just all be typed in a smaller font.

The text is written full of persuasive techniques that engage the reader and make them want to read on and find out more about the way the author has viewed the film. There is a number of rhetorical questions, short sentences and direct address, as well as this talking about previous films that are part of this series of films, and then mentions the links between them and the opinion that the author has on the films before reviewing this new film. This creates a formal tone that is also sophisticated as the reader understands that background information has been researched and the author has a good understanding of the films and the style that the director intends. There are also comical comments made throughout the review which, leads to a light hearted atmosphere that the audience can engage with it. This tone is used to try and make the reader feel involved in the text and not as though they are reading a long piece of review writing that makes the reader feel that the author doesn’t have and passion beyond what they are writing about.

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Then to finish off the review. A passage is written at the end in bold font. Which gives the final verdict on the film the author has. The first short sentence is a quote from the films series and that has an engaging effect on the reader as they feel that the author is engaging himself with the film. The reader also understands that the author is linking and rating this film against the two prior to this, which is helpful for those who follow these films as it gives is a scale within the boundaries of the others, however if the reader hasn’t seen this before it also gives hints both in this final passage and throughout that the reader should view all three films in order to get the full effect of this and understand the plot as it was intended. IMG_1339

For The Birds: Textual Analysis

For my research about short films and how they are created, what makes them successful and what I like and should include in mine I have looked at doing analysing some short films. I would like to look at a range of short films that all include animals in someway, as that is the main topic that I would like to focus on when creating my own short film.

For the first textual analysis I looked at the film ‘For the birds’,  this film is a computer animated short film created by Disney Pixar (and directed by Ralph Eggleston) in 2000.  It then won the academy award for Best Short Film in 2001, and was premiered on the 5th June 2000 at the Annecy International Animated Film Festival, it was also shown alongside the Disney film Monsters inc. In 2012 t was rendered into 3D and then again premiered alongside the updated 3D version of Monsters Inc.

 

When analysing this short film I broke my analysis into 4 main points to look at in the Camera, Editing, Sound and Mise-en-scene. Then to make sure my analysis is as in depth as I can make it I split the film into 3 sections to analyseBefore the big bird enters, Whilst the big bird is creating disruption and then when the wire pings and the after math of that. I think that when analysing the short film to break it down it helps me focus on the aspects of what creates the film (Camera, Editing, Sound, Mise-en-scene). My analysis is below:

The film opens with a tracking shot, this shot follows the telephone wire, and makes it clear to the audience that this will be an important part in the film and the plot. The blue sky is  also show to the audience which shows creates a happy atmosphere, there are also clouds in the sky which shows the audience a typical happy place and creates a good tone to start the film with and this is the idea of most audiences ‘happy place’. Navy blue font then appears on the screen, as it follows the telephone line, this contest in colour contrasts the impression given off by the bright blues ad therefore foreshadows a negative event in the twist of the film. The use of the telephone wire also emphasises the danger or plot twist that the audience could see occurring as it represents a form of danger that could be seen as having a negative impact on how the film will develop. The music the audience are introduced to is very jazzy and up beat, which reflects the happiness and bubbly atmosphere the audience are going to expect from the film. A cut is used from an extreme long shot to a medium shot where the birds are first introduced to the audience, this is reinforced through the sounds that the birds make, through the ruffling of the feathers and the squeaks they make. The shot is then zoomed out to a long shot where the audience are introduced to more characters as more birds fly onto the telephone wire. Then it becomes evident to the audience that the birds goal is to have space of their own on the telephone wire, as they start arguing using a high pitched squeak.

A long shot is used which presents the big bird to the audience, this is important because this character is introduced on their own, which is important as the other birds are introduced in a group or in a pair, by this bird coming in on its own it shows that it is a significant character in this short film. The film then uses shot reverse shot between the big and little birds which highlights the difference between them. The loud honk noise that the big bird uses is again significant to seeing the difference in the characters and allowing the audience to predict that something to do with the sizing might play a role in the twist of the play. This is then contrasted with the high pitched ‘laugh’ done by the little birds who are seen to be imitating the bigger bird for their entertainment. The big bird also waves at the smaller birds which highlights the good intentions of the bigger bird. The camera remains in a long shot whilst the big bird is coming to the land in a group of the birds. As the big bird begins to lower down on the wire, the pitch of the music drops at the same time the telephone wire begins to drop. As the noise of pecking is then replaced by the panicking noise of the birds as they realise how close they are to the floor, and understand what the next action could be. During this the audience could see the angry facial expression from the birds, however this changed when they were excited to get the bird off the wire and then again changed to panic when they got pinged into the air.

A close up is used of both the big and little birds, it is use on the big bird to show the distance the telephone wire now is from the floor, which the audience begin to know that the audience see this as what will unfold as the twist in the story. The close up of the little birds is used to show the facial expressions as the begin to panic and try to stop the other birds pecking off the big birds feet. To reinforce this panic the birds frantically use a high pitched squeak to show that they are aware of what will happen now the big bird will fall. A thud is then heard as the big bird falls to the floor, this is followed by a medium long shot of the big bird as its face in in the sand now that he has fallen from the rope. At this point a squeak is heard from the little birds and feathers start to fall from the sky which creates a comic aspect on the plot because the audience now know what has unfolded as a result of the big bird falling. A sound effect of something falling is then used which is then followed by a naked bird that falls to the floor, from its facial expression the audience can see that the bird is embarrassed by what he ends up looking like and ttys to cover himself with a leaf handed to him by the big bird. This is followed by the rest of the small birds all falling naked and again having the same reaction, but instead of using a leaf they then run and hide behind the big bird who is laughing at this point.

Film Poster Analysis: Feast

Feast is a romantic short film which incorporates a french bulldog puppy “Winston”, this short film is about the change a dog faces during his owners relationship. This is then paused when the relationship ends and the initial owner becomes depressed. Winston then takes it upon himself to get the two back together, which leads to them getting married. The short film ends when Winston chases meatballs in the kitchen to find a baby there feeding him. The last shot is of Winston eating a plate full of cupcakes and other sweet treats which the audience understand is what Winston wanted in the first place. This short film premiered and debuted along side Big hero 6 in 2014, at the Annecy international animated film festival. Feast was directed by Daniel Osbourne and created in the Disney studio.

Feast Movie Poster

Colour:This is the film poster of the Disney animated short film, ‘Feast’. The main colour scheme in this film poster is yellow, this is paired with both white and black as the secondary dominant colours. The colour yellow infers happiness and optimism, this allows the audience to infer that food has connotations and links to happiness and optimism throughout the film, therefore creating an enthusiastic presentation on the initial impression of the film. The audience notice that the food and the dog are significant in the film because they are put in more vibrant colours that stand out from the background, which shows the importance of these in the film. The colours that are used are bright and vibrant but also contrast each other, the use of this colour scheme shows the audience that the twist within the short film could contrast what was the state of ‘normal’ before.

Images: The main images that are included on the poster and a dog, and a pile of food; both of these are graphically drawn which creates the impression that the audience will be watching a cartooned film. Which then reflects the mood that the director intended is light hearted, slightly childlike and therefore will have a slightly comic tone as most cartoon films do. The image of the dog is looking up at the food, shows that the dog sees the food as a good thing, and looks up to it with some sort of pride. The dogs food bowl also shows that the food is viewed as the dogs property; which asserts the image of pride that the dog feels about the food being his own. The pile of food itself is also shown in the centre of the poster, which shows the significance within the film. The food that is used is also junk food, this shows the audience that an unhealthy life style is also involved in the film, and through the use of the contrasting colours it could be interpreted that this life style changes, or potentially develops.

Layout: The food is the the largest image in the poster is the food, this is the biggest and most colourful which initially draws the audiences attention to this aspect of the poster. The use of the contrasting colour schemes also draws the attention to this image. The image of the food is also centralised, which draws the audiences attention to this aspect, re-enforcing the significance of the food in the film, although the audience don’t know what the foods purpose within this film the proportions of them emphasis the significance. The dog is slightly off centre and positioned to the right of the poster, although the dog isn’t in the centre the audience can see the significance of the dog because it is the only real character in the poster, the audience also see the significance of the dog because it is placed on a chair which makes the dog higher and therefore shows importance. The audience also see the significance through the positioning of the way the dog is looking, as the dog looks up the audience can see a smug look on the face which could re-enforce the idea of pride and therefore the audience can see that the storyline will have something to do with the dog receiving what they like, which links to the food.

Typography and Language: The only language that is seen in this poster is the title of the film, and the production company. The production company is written about the title of the short film, which just shows the audience who created the film. The size of this font is smaller than the title of the film but it is written in a different font which makes it stand out more.  The font is the font that ‘Disney’ uses, which automatically makes the audience think of the typicality of Disney films, and therefore it creates the stereotypical ideas associated with the type of films Disney create. The font is written in think black typography, which is the opposite of the title of the film ‘Feast’. The title of the film is written in a font that seems to be in between sans-serif and Serif, as it has both small aspects from both. There is seen to be some decoration on the font but not all the decoration goes with the generic idea of San-serif, but it does include other aspects of decoration. However the other parts of the font also match with Serifs font.

 

 

How To Analysis An Ancillary Text

During the creation of my short film, I will need to create a movie poster that will reflect the film that I have created and that will follow the traits of a successful movie poster. When I began to research I looked at this website, which has helped me get a better understanding of the basics when developing a film poster analysis. This website broke the first steps that we should do when analysing a film poster, which mentions looking at the following broad questions:

  • What are the main colours or colour schemes used? what does this help you to infer?
  • What symbols are used? If the audience see these symbols for the first time will they understand them? Or will they need knowledge prior to seeing the film?
  • What are the main characters, objects or background used in this film poster? how are they draw (graphically, photographically or illustratively)? What does this infer to the audience?
  • Is the message in the poster left for the audience to infer? Or is it scribed into the poster?
  • What do you think is the intended thoughts and feelings from the poster to the audience?
  • With the purpose of the movie poster in mind-To get the audience to go and see the film- what examples of other persuasive techniques are used?
  • What genre is the poster referring to? Does it follow codes and conventions of this?
  • Is the main actor used as the selling point of the film or is it another factor?
  • Are there critic quotes used in the poster? How does this make the audience feel?
  • Are any gratifications presented in the film poster? If so what are they?
  • How is the audience’s attention gained from the film? Is it done in a positive or negative way? Does it create humour for the audience? Or does it leaving them feeling the ending will be sad or depressing?

I then furthered my research surrounding the analysis of a film poster and looked at this PDF, which gave a deeper alternative view on how to make an in-depth analysis, I think that looking at this is also good because it will allow me to gain more understanding about different ways to analysis a film poster and therefore allow me to develop more questions when looking at a film poster.

  • How is the title of the text presented? What colour is it in? Is it in bold?
  • Are the actors names included on the poster? Are they in bold? Where are they positioned on the poster? Are they on the top of the bottom? Is this used to entice the audience in?
  • Is the font legible? Does it fit with what the poster is trying to present? Does the colour match?

This PDF also gave key terms to use when analysing a movie poster, I think that when creating a good in-depth analysis it is important to use key terms so that it comes across both professional and shows that you have a good understanding of analysing a film poster. Here are the key terms I have learnt from this PDF:

  1. Framing- The positioning of objects, actors, text within the frame of the poster, which will reach a desired effect. For example, a movie poster for an action film will position the main actor in a way that will portray them as attractive, strong and unbeatable.
  2. Mood- The feeling created by  the director’s use of, details, music and cinematography.
  3. Slogan- A catchy and memorable phase or sentence on a movie poster. An effective slogan should summarise the mood, tone and main idea of the film without giving too much away. It should capture the viewers attention and make them interested in the film.
  4. Tone- The film makers attitude as reflected through the movie- ironic, serious etc.

Our teacher also presented us with a power point that went through again what we should look for when creating an analysis, questions that we could ask ourselves to cater more detail about the film poster, sub headings that we should look at and think about how the poster has effects  on certain aspects of the audiences thoughts and feelings, but also how we could lay out the analysis. She gave us examples and we were told to look at them in depth and try to figure out what would work best of us. So here is an example of a possible film poster layout:

Article analyse

This was one of the examples that was shown to us by our teacher about how we could lay out the analysis that we are to do. This puts the article/ film poster in the centre of the document and then breaks down the information and analysis around the image. They also used a key to further break down the information and make it easier to digest the information and understand the perspectives they are looking at. I think the key of Red of language used in the article and black for the layout of the article is really effective and helps the audience see the different aspects of the analysis. I think that the layout is easy to read and keep up with but I think that I would like to look at a more detailed piece of analysis and therefore I think that selecting images of certain type of the film poster and doing chucks of analysis around that would be better.

This power point differed from the other websites and looked at the language of the film posters and techniques that could be used in that to entice the reader and make them more willing to look more into the film. Some examples of language techniques that could be used are:

  • Direct Address
  • Rhetorical Questions
  • Personification
  • Repetition
  • Exaggeration
  • Internal Rhyme
  • Persuasive
  • Stative Verbs

Then the power point talked us through how we should look for the posters impact on the audience. This was telling us to look at the design choices and think about why they have been made, then what effect it has on the reader of this poster or article. Then think about if it makes the audience feel:

  • Involved/ Makes it feel personal to them
  • Gives of a funny, light hearted, sarcastic tone
  • If it interests them
  • Is it a formal or informal layout?
  • Does it excite them
  • Make them feel passionate or sad
  • Does it intrigue them? Leave them wanting to find out more

Then the power point also went through what we should be looking out for in terms of typography. I think this is important because this can also reflect the style and mood that the poster or article can create. Therefore I did more research surrounding the typography, I found the following factors in my research:

What does the arrangement of type involve? Selecting the type faces, font size, line length, line spacing and letter spacing (Tracking). Also that the typography can influence the the audience based on the style, size and colour.

Is the font Sans Serif or Serif? This font changes with the structure and small flourishes on each character, which makes it look more professional and sophisticated, which the analysis could be used to analysis what effect on the reader this has. Sans Serif is plan and doesn’t have detail on the letters, which could have the opposite effect on the reader, or it could reflect the genre.

Column Width and Tracking? These both reflect the positioning of the words or characters. Tracking is the spacing between the characters, there is ether lose (letters far apart) or tight tracking (letters close together), this could effect the audience by making them feel that the poster looks unprofessional or shabby is lose tracking is used. The width of the column also effects the audiences view, if there is a large column used but it is really wide next to thinner ones then the readers can see that this column is the most important and should have the most information in it.

Piper: Short Film

Piper is a 2016 computer-animated short film produced by Pixar Animation Studios. Written and directed by Alan Barillaro, it was theatrically released alongside Pixar’s Finding Dory on June 17, 2016. The short involves a hungry baby sandpiper learning to overcome her fear of water. The inspiration came from less than a mile away from Pixar Studios in Emeryville, California, where Barillaro, a veteran Pixar animator, would run alongside the shore and notice birds by the thousands fleeing from the water but returning between waves to eat.

I looked into the creation of this short film as I didn’t know much about the development of the short film within cartoons. Therefore I though before I start looking into a textual analysis of this short film. I liked the use of the cartoon within the short film because I thought that this creates emotions and an atmosphere from the reader that I think a realistic film can’t create. I think that animated short films do seem to draw more attention to themselves and I think that they work better as a short film.

When reading an article published by “Business Insider”, I gained more of a base of knowledge about the reasons behind ‘Piper’, and how it began to become a short film as well as the inspiration behind the story line of ‘Piper’.

From this article I learnt that like any other film that Pixar had created it was based on a certain theme or something that the producer/ director has seen and enjoyed watching. From this article I think that the main aspect that helped with the development of my understanding about animated short films was the interview with the director, Alan Barillaro. This helped my because it gave me an look into what are the main factors of developing an idea and how that can be turned into an animated short film.

The interview informs me of the main inspiration if ‘Piper’. Barillaro, lived in LA; were he would walk along the beach each evening. When he was hear he would watch the sandpipers run in and out of the waves trying to get food, he  liked watching the baby sandpipers follow the bigger ones to try follow the pattern they had of getting food whilst the sea went out.

Also at this time he was very involved in the ‘Tools’ section of pixar’s editing team, which is where the editors play around with the computer software they use, and try and develop new skills with the programme. This is wear he began to think about creating a short film around the sandpipers he had seen on beach, however the CCO of Pixar, didn’t think much of the idea. But when he was shown the character of ‘Piper’ he though it showed potential. So with the encouragement from the CCO and the director of Finding Dory encouraged him to follow up the character with a story board, which he soon found himself creating, he worked with the story board creators for a year when coming up the the characters and the story lines.

He used the same software that was used in Finding Dory, and created what he could within the software by hand, as he was pushing the software to it’s limits. He used the best rendering that the system can give.

He also commented on how he was going to show the relationship between the the baby and its mother without making it look too human. His aim was to make the birds look like they are having a ‘conversation’ and I think he achieved it.

Textual Analysis:

The camera starts with a medium shot of the beach although the main focus is on the waves which establishes a location within the film, the diegetic sound of the waves going in and out also emphasises the location and begins to introduce that audience to the sea which can be inferred to play a significant role in the plot of the film. The camera then cuts to a long shot of a bird in the sea which appears to be fishing, there is a cloudy sky shown with mist coming off the sea which blurs the bird as the audience believes that it is misty which links to it being an early morning, this creates a peaceful atmosphere. The sound of squeaking birds then emerges which if followed by the pull focus to the rock, revealing three hermit crabs, as the title “Piper” rolls on the screen. Mellow instrumental music is then introduced which still creates a peaceful atmosphere. The shot and the title fades out to a extreme long shot of the beach where a group of white and grey birds are scurrying in the water, which the audience are introduced as the characters in this short film, another bird is also shown on its nest, which is surrounded by long green grass to try and give an element of protection to the baby living in it, again diegetic squeaking from the bird is heard. An over the shoulder shot of the babes mum is used to show the baby and the relationship between these two birds. A cut is then used to a long shot from the baby birds point of view as it watches its mother fly away from it and towards the sea, at this point the pace of the music starts to quicken, the long shot continues whilst the baby is watching his mother catch food the water of the sea splashes as the mum catches the shell, the mother is then shown with the a shell in its mouth. A medium shot of the baby bird shows it opening its mouth expecting food, a squeak is heard and a confused facial expression then follows, which highlights that the mother wants the baby to be able to catch food for itself and not be so dependent. Then an extreme long shot is shown of the baby running across the beach as the camera pans following it along the beach, the digetic sound of the birds feet running across the sand.

The close up then continues as the baby bird runs through the crowd of the big birds to find its mother. A medium shot is then used to show the baby trying to find the food and eat it, this is reinforced by the squeaking and the panic on its face, especially when all the other birds run from the waves as they come to the shore. The music then changes to deep, ominous toned music as a medium shot and a zoom to a close up of a wave, which is shot from a low angle making it look powerful and the baby inferior as it is shot from a   high angle, then a loud splash of water is heard. Followed by a close up of a very scruffy looking little bird who is back in the ness, emphasising the protection that it feels being within the nest, the fearful facial expression when the waves crash against the shore is shown when the baby re-emerges after hiding, this facial expression soon changes to the determination when the baby realises it needs to go and find shells to feed. A close up is used to show the baby’s stomach rumbling but contrasting it with the waves and the ominous music to show how unsure the baby is still. The camera then tracks to the sea, where the music becomes deeper in pitch and higher when the waves start coming into the shore, until it reaches the edge of the sand where a high pitched ‘ping’ is heard. Then the wave is again shot from a low angle and a powerful growling. The sound of crabs digging in the sand is then heard from the over the should shot of the baby and the crab, pull focus is used to bring the baby back into focus, the baby is then shown to be confused again as it doesn’t understand what this crab is; the crab is looking through the shells for food, which interests the baby. Another low angle of the wave is shown as the ominous music is played, which makes the audience unsure of the outcome for the bird. A close up for the bird is shown of it burying itself in the sand as the wave comes copying the crabs, the wave comes again but the ominous music is replaced by the previous instrumental music that creates a peaceful atmosphere, and the bubbles from the shells are also heard. This is shown again through the baby’s facial expression as now its shocked and happy with the sight it is looking at.

A medium shot shows the open sea and all of the shells that are in the baby’s view. The appearance of this is shown as being hazy and disoriented, this shot cuts to another point of view shot but this looking when the water drains off the side of the camera, as the water falls off the camera the sound of the sea going out is heard which reminds the audience that they are above water now. The medium shot is then shot with a medium shot showing the excited facial expression that it has after seeing all the food. The sun then sets which shows the circle as it is now reaching the same lighting as the film began with. The bird is showing running through the birds back on the beach, at the start from a medium shot which the camera tracks with the birds movement, and then to a birds-eye view.  The baby bird then goes under water again and returns with food in its mouth, which shows the adaptation that it has developed in order to catch the food, this is then shown as the little bird drags on a massive shell in the frame, which the digetic sound can reinforce the finding of this shell. The baby then jumps on the rock which looks like a podium showing the achievement that the bird has got to within this day, the hermit crabs are also is this shot which is significant as they taught the baby how to catch food, a big pile of shells is left on the beach after the baby has moved on to the nest for the night. A medium shot is used to show the baby falling asleep with a pile of shells as it pillow. The music fades and a small sound effect is heard when the baby birds head falls off the shells and off the sand, when the baby is asleep. Before the film ends by cutting to a black screen.

Film Noir

Film Noir, is a genre or style of cinematographic film; which can be noticed by the pessimistic mood that the film creates. It was given to this category of film by French Critics, it really means ‘Black Film or Cinema’.

Many of the first films in the film noir style were american crime or detective films that were released in French theatres, after the war such as: Murder, My Sweet (1944), The Woman In the Window (1944) and Laura. A lot of the early Film Noir’s reflected the hardships and tensions of the time period, however some were contradicted with the Hollywood style romance and comedy. Film Noir was also used to reflect the cold war period, themes such as: Fear, Mistrust, Loss of Innocence, Panic and paranoia. ‘Anti- heroes’ were seen in Film Noir were used as metaphors for society’s evil factors, there was strong sense of moral injustice and the films rarely ever ended happily, or with optimistic endings.

Often Film Noir’s main character is a cold hearted, disillusioned male character; who encounters a beautiful but seductive female. The female character would use her sexuality to manipulate him into being the ‘fall guy’- often after a murder. After a betrayal, the female character would also be destroyed, this is commonly seen as through the loss of the hero’s life. As women at this time were given a more independent role, through working at higher paid jobs and not being viewed as the typical housewives, they suffered with the presentation of women through the Film Noir style.

The females in this style of film were very distinctly spilt, they were ether presented as dutiful, trustworthy and loving women; or they were presented as manipulative,irresponsible, desperate women. It’s typical to see in this style that the male protagonist follows the mysterious path of his past, or follows the path ‘set out for him’. The female fatale, always leads to the downfall of the male character who decides to follow them and indulge in their character.

Heros (or anti-heros) are corrupt characters, involved in gangs, with the police or a ‘lone wolf’. They often have the back grounds that reflect a low sanders of living, and being involved in violence and have seen the dark world of corruption. They are usually hanging on to all aspects of survival, until the end.

The primary moods of the film Noir style are: bleakness, disillusionment, pessimism, ambiguity, moral guilt, disputation and paranoia. Story lines are usually, non- linear and contain a lot of plot twists.The narrative of film Noir is frequently complex, which can include flash backs, it usually consists of sharp dialogue but a confessional voice over is also common in the Film Noir style. Amnesia is also a commonly seen in the male protagonist, which foreshadows the revaluation of the him being part of a downfall, due to temptation.

Film Noir films thematically show the dark, inhuman side of humans with a doomed love, which is emphasised by a brutal, shadowy human experience. The protagonists in the play are usually driven by their past, which leads to them making the same mistakes.

Film Noir films are usually distinguished by their Lighting, Deep focus, Depth of camera work, Disorientating visual patterns, Skewed camera angles and deep shadows. The setting is usually interior with low-key lighting or lighting from a single source. Any setting that is outside is usually set in a urban town with dark ally ways and harsh shadows.

Examples of traditional Film Noir?

Out Of The Past Directed by Jacques Turner in the 1940’s. It is considered by critics a usurped example of Film Noir, due to its complicated dark story line, dark cinematography and classic female fatale. In 1991, Out Of The Past was added to the United States National Film Registry but the library of congress; as it was deemed as being “Culturally, Historically and aesthetically significant.”

Touch Of Evil– This example of a Film in the Noir style; was directed, written and co-stared in by Orson Welles. The screen play was loosely based on the novel Badge Of Evil, by Whit Masterson. This was one of the last films in the Noir style during the iconic classic era of Film Noir. In 1993, It was added to the United States National Film Registry but the library of congress; as it was deemed as being “Culturally, Historically and aesthetically significant.”

The Big Sleep– Is a crime novel written by Raymond Chandler, it was adapted twice from this novel to be made into a film in 1946v and 1978. The storyline is sent in LA. Th story is noted for it’s complex story line and the characters doubling crossing each other and exposing secrets throughout the narrative. The title is a euphemism for death, which has been adapted from the last lines of the book ‘sleeping the big sleep’.

Modern examples of Film Noir?

Drive- Director Nicholas Winding Refn, based ‘Drive’ in Los Angeles it is also well know for the use of his infectious soundtrack, it tells the neo-noir tale of a stuntman (Ryan Gosling) who moonlights as wheelman, ferrying crooks from job to getaway in record time. In between bursts of bloody violence, this critically-acclaimed film finds plenty of meditative character beats to make Drive one of the best slow-burn entries in the style.

The Dark Knight– Batman plays a hardened detective, so when his roles annualised within the comic it is clear to see that there is a clear element of the Noir style. It was directed, co-produced and co- written by Christopher Nolan.

Collateral– Michael Mann’s 2004 thriller embraces its L.A. Noir roots while playing with more conventional movie tropes, as contract killer Vincent (an underrated Tom Cruise) forces cab driver Max (Jamie Foxx) to drive him from hit to hit. Their violent and compelling crime-filled trip through Los Angeles makes the city more than just a gritty backdrop for the action – it turns L.A. into a character.

Initial Inspiration

As I began researching previous short film clips and other forms of short films used within the media industry, I found a clip that really interested me and inspired me to recreate something following the same internal structure.

Although the clip that inspired me wasn’t classified as a short film, it is actually an advert. I think that this clip is really inspirational, I think this because; during my research I didn’t come across many short films that include horses or have such a meaning full message within. I think that making a film that has a message behind it is really powerful and I aim to do this within my production of a short film. This inspired me because, when watching this I was more dawn into the development of the story, which included the advert and the product that was being advertised.

When I begin brain storming ideas, I understood that I wanted to look into creating a short film, which incorporates horses. I wanted to do this because this is a topic that I am  interested in, I also have the resources and facilities to produce this type of short film. This topic within short films is very limited, therefore I can try and create a product that involves this.

Because I was so inspired behind the story line of the advert I decided to look into the production of it, as some of the shots I think were really effective and I would like to include them in my own short film. I watched a video that was created by the production team to inform the audience of what the main aims of the advert was and how they went about filming it.

This clip really helped me understand that thinking of the story line and the meaning behind the story line is predominantly the most important aspect of the short film and its development. Also seeing the story board and how that was used in constantly when filming the different shots, allowed the importance of a story board to be re-enforced.

Draft-Gratitude_Still-copy

 

‘Draft Gratitude- Draft Horse rescue’ was another short film I looked at to gain more of an understanding of what works and doesn’t work when using horses to film with and produce a short film. Again within this short film it had a hidden message; which I began to notice as a typicality (code and convention) of a short film that incorporates horses.

This short film differs to the advert as it shows the development of both the horse and the lady. I think that this short film is really touching and inspires the audience to carry on watching and see what it next. These are both filmed in different styles and have opposite subjects that are the center of the film. For example, the advert was a round off of a life time and the development of the relationship between both the horses and then man but also the relationship he has with his wife and how that grew, but because it was an advertisement the product was the centralized view of the clip. However ‘Draft Gratitude- Draft Horse rescue’ was more of a warming story of the development of a relationship.

Watching this it is more of a documentary of a charity and the work they do. I think that this style of short film/ documentary is really effective; this is because it appeals to the audience and makes them feel warmed and grateful for the work that this charity do towards given old worn out horses new lives.  They also use interviews, facts and voice overs with the shots; this gain emphasizes the work and how much of a difference they make.  I also like how they use new and old photos to highlight the difference and the change in the horses that they bring back to the sanctuary.

These two are my biggest influences when looking at planning and making my documents. I like these most because they all have there own unique meaning that develops with the use of different techniques. I like these because they keep the audience involved and make them feel touched and part of the stories. This is something I hope to achieve with the creation of my short film.

Chosen Brief?

When it came to choosing my brief, I decided that I wanted to create a short film. I came to this conclusion by my reflection of AS. When reflecting on AS, I found that making the opening title sequence was a part of the media industry that interested me, therefore I wanted to build on this during the A2 course.

I was interested in this brief because you ca make it personal to you and include things that you are passionate about. This intrigued me most because there is not limit on what you can create. I think that this can be used to help gain ideas and try to improve the overall ideas that can be created. I also am looking to develop my skills within the film industry so this would be a great opportunity to complete all the stages of production and find the stage of production that I most enjoy.

I also chose to do the short film brief because during AS we only looked at the thriller genre, I therefore would like to explore the range of the short tim industry, as it interests me I would like to gain more of an understanding about the changing codes and conventions within each genre of the film.

I also decided on the short film brief because I looked into the three other briefs, I thought that the short film brief is more personal to me. I think that this would help me also develop more creative skills. As during the AS, comping up with an idea and trying to make it work really wasn’t easy and my group struggled with that. So I think building the skills that I developed in AS.

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