After looking back at the codes and conventions of a film review, I realised that I wasn’t happy with how many that I broke and how many that I didn’t follow.
So I made some more edits and tweaks which lead me to a hopefully improved version of my film.
For my final draft I took on some feedback about my poster and amended it so that the audience saw that it was more to do with my fantasy film, rather than just looking like a generic film poster that had a basic girl and the unicorn.
For my final draft, I looked at the feedback that I received and put it together in the poster which created my final poster. I firstly improved the quality of my cut out and made sure that it was as professional as possible without many faults because this is the biggest image on the poster so it’s important that this looks professional because this is what the audience will see when they first look at the poster, and this is what will either make them want to watch the film or it will deter them away from watching the film, because if the quality of the cut out is bad then they might assume that overall the production of the film will also be poor.
I also only used an image of both the characters in the film, I did this to keep it simple and introduce the audience to the characters. I wanted to make sure that the audience were familiar with the characters and got a slight understanding from the poster what the characters are like, the location and to come extent the plot.
I edited the background too, I did this to match one of the locations that I used in the short film. I changed this so it was clear to the audience that this is where the event happens and the girls life changes. I changed the credit on the right of the image I did this because the dark background on the image it made it hard to see the name. I also changed it because the director is also one of the most important roles, therefore I want to make this a colour which would stand out the most. I also changed this to show the the dark nature that changes to the good and innocent again.
For the second draft, I have adjusted the credits so that they only take up a fifth out of the film poster. Although I still am not happy with the look of the credits I am still going to further this and adjust them more until I am happy with how they look, I might further this and add to them to make it look better.
I also changed the title to make it fit better to the fantasy genre, which is much more floaty and looks more elegant which fits better with the codes and conventions of a fantasy poster.
I also did make the quality of the cut out by going over the image again with a finer rubber and making sure that the image is better quality.
For one of my ancillary texts I created a film poster, for this I followed the codes and conventions of a typical ‘Hollywood’ film poster. Below is my Poster and an explanation about how I made it and why I decided to make the choices I did when creating my film poster.
After analyzing a range of different film posters I had a stable idea about how a poster should look and what I wanted my poster to include. I decided that I wanted a simple poster with a single image what would allow me to draw attention to my characters, the the credits and the title.
For the typography of the title I used a bold dominant font which allows the audience to see the title clearly without making the audience look for the title and have confusion over that the name of the film really is. I used the font ‘fondel’ for the rest of the film poster, I used this font because it was the closest to the traditional ‘long and tall’ font that are usually used on a film poster, prodomintaly credits. Again I kept this in black font because on the background I used I felt that this was the main colour that stood out against the background without having to have one side of my poster in a darker colour and one colour in a light one. I used capitals letters in some words to show the dominate important words of the poster such as names and titles that were used through the production of the film. The scales I used were also done purposely because, I wanted the name to be shown bigger and be more recognised than the title, which I did because I think that now films have become more about the role played in the film rather than just being a part of the film. I also broke the conventions of how credits should be laid out, I did this because I wanted to show again that there is not influential job in the construction of a film, because as I used from filming my own, if the little jobs aren’t done the director cannot proceed with filming. I created the credits myself by making a range of different layers of the names and the title that they played in the production of the film, I used a bigger size in the names which made them stand out. And included a release date that was commonly seen in a range of posters that I had analysed.
The background I had to ask for copyright permission, because I didn’t create it. When asking I was told that for it being educational and I am not making a profit from it that I was allowed to include it in the poster. I liked this background because I think stars are a mythical aspect of the films that create a sense of magic but also delicate; however the main reason that I wanted to use this was for the connotation of hope, as I think after reading around meanings that certain objects create I think that stars were the most fantasy related but also that they have historical connotations on how they were used when people were lost and trying to find their way. I was also drawn to this background because it is gradient blue which matches the dress that the fairy wears in my production, and I liked when I saw a film poster that colours and meanings all linked together.
For the image, I decided to go for a single image that would showcase both members of my cast and therefore give the audience a slight introduction of what the characters will look like and that the aim of the film is to reunite the characters. I kept this image central to the poster so that it was the first thing the audience see and also it shows the significance of the characters in the film.
As one of my anicallary texts I wanted to create a film poster review. For my research I looked at 8 film review published in Empire magazine which is a professional publishing company. This helped me because then I had an understanding and an idea of how I wanted to structure and present the film review in connection to a professional poster company. I wanted to look at the film review in relation to a range of different genres which would make the my film review more accurate in the sense that I have an understanding of the general codes and conventions of the film reviews.
Here is a picture of my film review and then below an explanation which justifies the choices I made.
My film review follows the generic structure of that reviews in the Empire magazine. I did this by using blocks of colour around the edge of the review, I included blocks of colour in the two corners that are diagonal to each other. I did this because I think when I look at the review I am automatically drawn to the title of the film, because it sits on both the colour and the overview of the plot, (where the star ratings will be) and the certificate all of which I find are the most useful bits of information when I decide if I am going to read the review or not.
I then used two images, I put them again in corners diagonal to each other and in different corners to the ones which I put the colour in. I decided to use the two images of the unicorn in this because I have used the fairy in my film poster, which then balances it out. I also did a lot of research into audience appeasement. From this I got that more people like to see animals or stop when there is an animal present, so by putting the photos of the unicorn in the photo it will hopefully make the audience read the film review before turning onto another one.
I used the title, the start of the review and the final verdict as well as some of headers in the starting of the first part of the review (The writing in the purple box). I did this because I wanted to make these dominant parts of the poster so that the reader can see that there is the most significant parts of the film that they will need to learn about.
The font I used was simplistic and clear to read, this make is uncomplicated for the reader to read, I put it in columns which keeps it all simple for the audience to see and follow the text. In the review itself I mainly mentioned how the film fits to the codes and conventions of a fantasy which I made the audience feel that they were watching a traditional fantasy film. I also made it clear to the audience what I intended for the film and represent.
After being stuck figuring out a name of my short film, I thought about things that were related to my short film. I went through the process of looking at other names of fantasy productions which made the overall process for me more difficult. I thought about what I could link the film name in association to the following:
- The location the film is set in.
- Coppins Farm
- Coppins Lane
- Bangors Park Farm
- The names of the characters that are included in my short film.
- Lulu (The horse)
Although these factors were hard to think of anything that would help me develop a name for my short film. So I thought about how I wanted the name to sound. I thought about the main aspect of the title and my main goal with it was to have a title that stuck in the audience’s mind. Therefore I started thinking about words that went together and created a nice rhyming sound.
The main word I wanted to include would show the audience to overall development of the film. I wanted to use a word that would present the journey that the character went on. So I googled synonyms of the word ‘story’:
I was particularly drawn to the word ‘Tale’ in the list, I thought this because it matches the older woman’s character at the start. I also saw a lot more solid links to fantasy in this word then I had down with any other words I had come across, mainly due to it being the second barrel of the traditional word ‘Fairytale’.
I then thought about more words that are in my film, that have a meaning and that will link to the word ‘Tale’. I then went back to thinking about the characters I used, particularly Lulu. I then thought about Lulu’s registered Weatherbys name (her name on her passport), which is Eagles Gale. I thought that the name of the horse and the word tale rhyme. As well as with the film being about the unicorn and the fairy being reunited that the name has relevance to the film.
This is the progress I took to come up with the name ‘Eagles Gales Tale’.
I have had to change the dates initially scheduled to complete my refilm, I had to do this due to the weather and then my actor went on holiday over the Christmas break. The new date is now Wednesday 3rd January; which means that my editing days also will have to alter as wednesday was one of them. Therefore I am going to allocate Friday, Monday and Tuesday as my main editing days, although I will make adjustments throughout the other days of the week when I can.
Why did I have to change the dates due to the weather?
In my short film the weather is relied on largely for the lighting but also I choose to use the weather because it helps set a mood for the audience, in my first draft the weather was grey and dull which I wanted and liked because it reflected how the mood would be if a war had been lost and everything had stopped for the character. It was also snowing on the days that I wanted to film. Which was unfair on my actor who would have to be wearing a dress, and unfair on the horse I was going to use as that could cause all sorts of problems later on for the horse, so I made the decision not to film based on this factor mostly.