Animatic

After completing my storyboard, I decided to put the images together and make an animatic. An animatic is the individual scenes of the storyboard put together in a sequence to the music that I am going to use in my film.  The purpose of an animatic is to make the actors and the other people involved in the film an idea as to what I want the film to look like scene by scene.

Example Animatic? 

Before making my own animatic I wanted to get some inspiration of what I wanted to make, and how my animatic should look. So I went on to previous students work who shared there A2 animatic, I watched them and then I wrote what I liked about them and what I would do differently when making my own animatic.

Animatic Research

This is one of the Animatics I used to inspire how I was going to make my own. Although this animatic is based on a music video rather than a short film I think its still beneficial to watch it and look at the strengths and weaknesses, because then I am able to improve my own and make sure I add in all the elements of the storyboard I need to to make it successful and meaningful.

I like that this animatic has a good solid drawings behind it showing the amount of characters that the director wants in each scene and the dance positions that they want them in. I like that this animatic also shows all the shots in an order which shows the dance moves to be flowing and look like they are in the right sequence, so they don’t start off in one area and end up in the next, they look like the motions will all flow into one which I think is a good solid skill that needs to go into the planning otherwise it will all just look jittery and it won’t flow.

However I don’t think that the music is copy right and royalty free, which is a highly important part of the animatic as this is meant to be the music that you will be using in your final thing. I also don’t like how the editing software zooms in on the shots, I think that this doesn’t give the audience enough time to see where the director wants you to be positioned at this point. I think that the camera movements should be mapped out on the drawings rather than the editing doing that. I also think that the information included on the drawings are limited, there is no mention of the colour that the director wants, the camera angle the duration that the shot will be played for and the location will the shot be filmed inside or outside? If outside what time will it be shot? Because if the filming runs over two days or more then it can be easily picked up at the same time on the following day to make sure the lighting is as similar as it can be.

This was a very helpful video around how the animatic and the storyboard are going to be shown in the film. I liked watching this and seeing how similar they are and how the animatic can clearly resemble so closely and help the film develop, I think that this is a way to highlight how important an animatic is to the development of the film.

I think the storyboard detail really also helps the understanding of what the characters should be doing and when. I think that having a really clear storyboard is key to having a really strong developed animatic and therefore film. I want to include the arrows that show the camera movements but also the arrows that suggest to the actors what they ate meant to be doing at what point in each scene. All I want to add in my storyboard that wasn’t used in this one is the location, time of shot, what sounds will be used, comments on the Mise-En-Scene, and the duration of the shot.

My Animatic: 

For my animatic I used the same audio that I would be using in my final draft. I however didn’t edit the sound as I wish to in the final cut, this is because I’m want to look more at the physical shots and see where would be best realistically to fade one out and the other in. I also haven’t put the name of the film because again I haven’t decided what I want to call it. I will use both this and the physical storyboard when I am filming, I will use this because I want my actress to see how I want it to flow. I think that this is a useful technique to use because it gives more of a representation of what the shots will be like and in what order.

 

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Test Shots Of Location

As the genre of my film is Fantasy I wanted to focus on getting a solid location that will adapt to the needs that I have for the location. For my location too I wanted to have a forest and a field near by, so it is easily reached from the two different locations because having props and my characters would be challenging and time consuming which isn’t what I want to do, as I want to focus on filming more than worrying and arranging transport.

For my film I also wanted to use an abandoned house, I wanted to use this because I wanted to make the audience aware of the story-line, better and come from an understanding perspective rather than trying to work it out as the story develops. For my story (as previously explained.) I wanted to use the ending perspective of a fantasy genre, after the battle which is usually in the codes and conventions of a fantasy, I used this because I feel that a lot of fantasy films don’t explore the background of the plot. For this I wanted a location that would show this through the broke houses.

I found a location which had all of the aspect that I wanted for the film, it had a field, an aspect of the forest and a range of broken down houses. Because of the ownership of the broke houses I had to contact the owner and make sure that they knew that I wanted to film in their houses, I was lucky enough to know someone who had the phone number of the owner. I did call the owner and had a conversation explaining that I wanted to use the houses for a educational non-profitable short film, I gave a short explanation of what I wanted the plot to be in the film, I also explained that I would be making no adjustments to the houses. The owner granted me permission and was excited to see the final film.

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This is one of the rooms that I took a photo in. This was one of the two rooms that the house had to offer, which fitted my description that I wanted in the first place. I liked this because the house still has window frames, tiles and a fireplace that looks like there was only recent disruption.
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This is the second room that I was looking at and that I decided to use. I wanted to use this one over the other room because of the walls. This room also included the fire place and the window frames, but this still had some wallpaper on the walls in certain places with the plaster still there rather than just the brick. This fitted the description slightly more because I wanted this to look only recently disrupted, as a result of the war that I’m showing the aftermath of the film in, so therefore this one just fitted the checklist that I had more.
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This is the outside of the house from one angle. I liked this one because it showed that it still had tiles on the roof but there, and the gutter is still around with the windows not having glass but still solid frames and the painting on the outside of the brick that is still painted, but there is clearly trees growing through the roof, and the fencing around this house is fallen down and rusty, but the house itself is still fairly strong structurally.
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This image shows the house from a different perspective, it shows the audience the harsher aspect of the house. Although the house from some ways looks like there is less damage and more things that would be seen as normal in a home, I liked how this house has areas where I can show that there has only been a recent war, but that the destruction is visible. 

 

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This is some of the field that I am using, I like how close there were to each other. This means that the transport is limited because I can walk there with my actors and then easily walk back to a place where my actors can change, where we can eat and were the footage can be watched and decided if I wanted to film scenes again then I am in the position to film this again. There is also a place with electricity where the camera can be charged if it needs to be.

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This is a map that shows the distance. (As the map doesn’t show as well as I had hoped, it is from the red marker to the grey one.) This as you can see is very easy to get to both on the road and I have a route to get to each place through the fields also behind the main road which is both quicker and easier when holding my equipment and having my actresses in costume.

Making A Unicorn Horn

For part of my Mise-en-scene  I needed to make a unicorn horn to use in the film. I looked online to see if I could purchase one, but with the delivery time usually being between 7-10 days as they were made to order, and with the filming dates being so near I didn’t want to postpone any further so I decided to make my own, this way I could also use the fabric, colour and the size exactly how I wanted it. To start with I got together all the items I needed to make this.

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To start the unicorn horn, I had two pieces of fabric to choose from, I had two Styrofoam cones, and three colours of glittery ribbon. I started by choosing from each what I wanted to do. I used the fabric that had silver reflects through it with sliver glittery stars; I used this because I liked how there was sparkle throughout the fabric I liked this because the glitter was there throughout the fabric and had the star element which I really liked as it gave a mythical theme too. I them used the longer thinner cone to wrap the fabric round and create the unicorn horn, I did this because the horse that I am using is quite big so I wanted to make the horn longer as it would be more visible in the film and therefore help to make the audience understand the horse’s role in the film. I then opted to use the silver glitter ribbon on the horn too because I wanted to keep the theme throughout the horn to make it look both professional and make it look fitted throughout the film rather then just quickly put together. I also used the silver because I wanted to keep the theme solid as I am going to be using silver glitter and diamond stickers on the horse to make her look more like the generic unicorn image, and with my actresses dressing being blue too I wanted to use a colour that would complement the dress not contrast it and make the two aspects look different and like they don’t fit in the same location.

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I then opened up the fabric square and laid it out flat. I took the cone that I wanted to use and put this in the middle of the fabric, ready to role it and make it in to the horn shape. I wanted to use the outside pattern of the fabric where the colour is predominately white with silver reflects, I wanted to use this pattern because it wasn’t too overpowering and it had a good amount of what I wanted in the horn. So I turned the fabric on the opposite side to what I wanted to use and then put the cone in the fabric.

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I then rolled the fabric around the cone, I did this to get the fabric in the shape that I wanted, I did this so before I cut the fabric so I made sure that it was the right size. I wanted to do this to make sure that no fabric was over hanging or wasn’t long enough so the cone was showing. I wanted to make sure that these things were dominant in the creation of the unicorn horn because I wanted it to look as professional as possible because it was made at home rather than by a professional.

I then began to sew the fabric around the cone. I wanted to sew it together because I wanted to make it as secure as possible because when I attach it to the horse and then when I start shooting the horse running round I want the horn to stay put and not fall apart, so I thought that after many attempts of using different ways to try and keep the cone inside the fabric. I began at the top of the horn and sewed down to the bottom of the horn, when I got to the bottom and was confident that I had secured the bottom of the horn and the fabric wasn’t moving on the horn I cut the fabric around the bottom leaving a little bit extra so I can cover the bottom of the cone.

I then put the used fabric at the bottom of the cone and placed it were I wanted it to stay. Using pins I put the fabric securely in the bottom of the cone. I was going to sew this but after some thought I decided that I wanted to just pin the fabric down. I wanted to make sure that the fabric was the going to stay in place so I decided to pin the bottom, I did this because it was to stay the most secure after I did this I made sure the pins were far in the cone and made sure that it wasn’t showing the bottom of the cone and the whole cone was clearly covered and not showing the styrofoam from the cone. I then cut two separate strips of the fabric, I placed them on the bottom of the cones and used pins to place them at the bottom of the horn. I used this because I am going to use this to put on the brow band to attach this to the horse.

I then used the silver glitter ribbon to wrap around the horn, I used this to add more sparkle to the horn and make it more like fantasy. I wanted to do this because being fantasy it needs to be very glittery and very out right dominant with the fact that it isn’t normal and it isn’t what the audience would expect as normal. I wrapped the ribbon around the horn and pinned it at the seem of the fabric that I sewed.

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After trying to sew the glitter ribbon round the horn, which I really struggled with I then resorted to pinning it. Although the pattern varied from what I initially pinned it as, I then had to change this due to the struggle that I had with sewing it in that position. I am very happy with the final product and I am very excited to see what the horn looks like in the film.

 

 

 

 

 

 

 

 

Generic Conventions Of Fantasy

When I was looking at the generic codes and conventions of the Fantasy genre I felt that it was important to look into the media theory as well as the generic codes and conventions of mine-en-scene, editing, sound and camera actions and movement I think that it is important to look at the media theory too so that I understand the suggested narrative to follow which makes the audience feel like they are watching a serious fantasy film rather than a production that is clearly made with no looking back at thoughts that directors try and create and theories that the directors follow.

The main theory that I found was Todorov’s narrative theory, this theory follows the idea of having five steps to the plot (which has three main steps).

Equilibrium- The first part of this will be a settled happy environment, where all the characters will be happy and connecting with each other, where the audience will see the connection and begin to establish the setting understanding and the characters personality’s and their purpose within the plot.

A Disruption- Something happens where the calm and the happy environment is happy and settled which causes the characters to change; which can lead to the audience seeing the character from a different perspective or having another role in the film as they try and keep or restore the peace that was there before.

Realisation- This part of the narrative is when all the characters realise there is a problem and at this point in the film it goes to chaos and the problem with the plot and the disruption becomes prominent and the audience can also gain a full understanding at this point about what is going on. They can also gauge and predict the ending which could be what the director intends at this point and then subverts it.

Restored Order- At this point in the lot and the narrative the audience can see that the characters have come up with some form of resolution and are beginning to fix the problem. Again at this point the audience further their interpretation on the characters and the film, and the audience begin to understand the directors intention, which shows that the message behind the plot becomes more clear and the audience can see what the director intends for them to feel.

New Equilibrium- This is were the setting again changes back to being good and creating new connections to each other. The establishment of the new setting shows the audience the clear message that the director intends and at this point the audience become much more involved and understanding of the whole film. This last section of the film helps the audience to interpret the film fully, this is the section were they see the whole meaning behind the film and fully understand what was about, therefore this part of the film is arguably the most important.

 

When looking at fantasy films I have noticed that the films mainly follow Todorov’s narrative theory. The main form of disruption used in the films are the common battle between good and evil. For my short film however I wanted to break the common codes and conventions for the fantasy genre, I want to give the audience the perspective from the characters after a battle that the audience will be made aware of in my film. I wanted to break the codes and conventions of this genre as the audience will see what is the after effect of a war which isn’t usually shot and shown in the fantasy genre. The main reason that I wanted to break the codes and conventions was because, I wanted to show effects and the main message behind my film is the audience trying to find themselves after a hard event or after losing what they were like before, I think that the audience can learn from these events more than learning throughout the whole battle thing, and I think that my message would be more effective with in this context rather than using a battle as this would take away the main view of what my message is. As I think using the battle scene would make me lose the focus of what I want to create as the underlying message, because the action would take over the main message and reduce the message.

Summary Post

When looking back at my research posts, I have found that there are generic stereotypes within the film posters, the textual analysis is completed also show how the fantasy open there films and what atmosphere they want to create initially from the get go of the film. And then the presentation of the films in the review and how they write about the film, through the language and the tone, but also how the size of the image and the amount of text and the size of the picture also has an effect on the audiences first initial interpretation of what the film will be like just from the size of the article in comparison to the size of the photo.

Film Posters- From the colour aspect of the posters the main thing that initially proves dominant when looking at the poster. For the main colours they go between being vibrant and upbeat, or they are basic yellow tone, which is very similar to sepia; this is used alongside a hue which makes it very foggy and misty, which creates the fantasy effect. Which leads to the audience feeling interested about the plot. Through the use of the foggy effect it creates the audience to believe that the fog is used to hide some aspect which creates mystery and confusion amongst the audience. Whereas when using the bright vibrant tones this is more common from the older high fantasy films, rather than the sword and sorcery films. Therefore when looking at the colours of the poster it is important I use colours that will reflect the subgenre of the film that I have decided to make.

The images of the posters all include the characters of the film. They also put the characters in the order of significance, which makes the audience also familiar with the characters and the standing of significance in the film before it has even started. The characters again are also presented based on the colour that is used overall in the poster, as by the use of the colour it blurs the audiences vision which can make the audience find it harder to understand the characters and it make the audience feel distant from them, even though they might be able to examine the significance of the character within the plot they  still feel distant and although the audience don’t feel as much of a connection. When using the more vibrant colours the audience can see the characters in a different way and they feel that the characters that are based in this film will have more of a warm characteristic about them which makes the audience feel more inclined to watch this film. The audience also see that there is a clear difference in the story line, which makes them again understand the subgenre and the differences in the plots. So I have learnt that the colour that I choose will effect the way the images of the characters are presented. Also the other images that are included are also effected by the colour but they give the audience another perspective of what the film will include, if it is based more on the action part that fantasy looks at, the mythical creature that Fantasy creates or the natural aspects of using animals that the audience would be more familiar with in reality.

Finally the typography. The film posters always use the credits in a low exposure at the bottom of the poster, they put this here because there is no real significance from this part of the poster but though the use of the low exposure that it still allows the audience to see through the credits which allows the audience to still have the main focus on the poster rather than the credits. The date of release is also included which is usually bold and a much lighter or brighter colour, the audience see this which draws there attention to it and therefore makes it memorable; I think that this is a good aspect to include because if the audience are interested in the film then they don’t have to go and get the extra information about the film.  The production company is included, usually central at the top of the poster or the bottom just about the credits.

Film Review- I have learnt from this most about this aspect was the proportion. This is a key thing about the review overall because of how the sizing effects the initial impression of the editors view of the film, because the smaller the review and the bigger the picture the less star rating it is given, but the bigger the written review the reader can see that the editor was more interested in the film. The shorter the review in short the less or a rating the film is going to have. I have also learnt about the layout of the review, and how the written review is written in small but frequent columns, which makes the reader more likely to read it and get a perspective on the film from a critic. The star rating is clear to help the audience understand what the audience wants to see, which means the higher the rating the more the critic values the film in terms of the plot and the acting, this gives the audience the option to read on about the film. The date of release, actors, actresses and a slight summary of the plot is also given which I think is useful information because the reader gets a better understanding of what the review is based upon even if the reader hasn’t watched the film, they can see what they are about to read in slightly more detail.

Opening scenes (Textual Analysis)- From my research I have seen that the main first thing that is used to present the audience to the film because in the fantasy genre because Mise-en-scene is such a big important part of fantasy genre it is important to see the whole location so that the audience can get a gage and an idea of what they as an audience are going to be looking at, because I want to do a high fantasy film the location will have elements that the audience will be unfamiliar for the audience so the fantasy films use a long shot or an extreme long shot to show the audience the location and allow them to understand what they are about to watch. In the sorcery and sword subgenre it is also seen that to introduced the film they start in locations that are familiar to the audience such as a house or a train station or a restaurant.

The most common shot that is used in the fantasy genre is a medium shot. This again is so the audience can see the background and become familiar with the characters location and then they are bale to understand the body language, facial expression and the tone of their voice depending on if the character is talking. This is also used in sword and sorcery films because when there is action it is important to gauge the range of characters views and feelings because the audience see the range of characters that are used in a film, so therefore they all appear different to the audience in terms of facial expressions and the reaction scenes.

The language they also use are classed as different. This is because the audience are meant to perceive the characters as being as far away from humans as they can be, which buy using language they isn’t what the audience see as normal, they are able to follow the fantasy genre, because after a while the audience become to see the film  as normal and then understand the plot and the characters better, so therefore to keep the fantasy at a peak then the shots change quickly to show another aspect of the genre that the audience weren’t expecting, for example the action scene which isn’t shown or expected from the audience when thinking about a traditional fantasy film.

Transformers: The last Knight: Ancillary Text Review

Transformers: The Last Knight is a 2017 American science fiction action film based on the Transformers toy line created by Hasbro. It is the fifth installment of the live-action Transformers film series, the second film in the sequel trilogy and the sequel to 2014’s Transformers: Age of Extinction. Like its predecessors, the film is directed by Michael Bay, featuring Mark Wahlberg returning from Age of Extinction, with Josh Duhamel, John Turturro, and Glenn Morshower all reprising their roles from the first three films, with Laura Haddock and Anthony Hopkins both joining the cast. Bay and Wahlberg have stated they will not return for another sequel.

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This review is given just under a third of a page, which means it holds a significant amount of space on the page and therefore connotes that the editor of the magazine thinks that this film is successful and a good film for many different aspects. The picture at the top of the review is again about a third of the overall review size. The review itself is again of significant size, when comparing it to the sizes of the review text itself there is very little difference in the amount of text featured in this review and the amount in other reviews that have are allocated space is very comparable. Which when the audience see is done by just making the columns on this longer rather than making shorter ones that are used more frequently throughout the review, the text just looks like more in smaller chunks that are easier to read.

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The image that is used is of both a human and a transformer, this shows the audience the relationship between the two types of characters and begins establishing the relationship of the characters. The audience could also gage the idea of protection from it as the transformer is coming in from the window, but also the idea that the man is positioned to be standing in front of the transformer which also adds the aspect of control and dominance from the humans, which contrasts expectations that are initially associated that the transformer will be dominant over the human and have more of a power stance. The way that the two characters are standing also adds the impression to the audience that the transformer is the clone version of the human, this is seen through the same stance, the way they are looking and where the characters hands are; finally the colour of their eyes are the same, this shows the audience that there is a possibility that the plot of the film could be revolved around the idea that the transformers are clones of the humans. The background of the picture alongside the clothes of the man show that he is from a background or has wealth, which makes the audience understand that he is the modern day typical villain, who is rich and wealthy; which allows them to come up with a plan at the expense of others (Using the transformers). However at this point the audience still don’t know the plot, this has just been interpreted from the image used in the review.

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There is the first section of the review, this consists of the name of the film in capitalised serif font. This makes the audience aware of the title of the film, so therefore it is easily located and able to find if the audience are interested in going and seeing the film. There is then a star rating and a when the film is out, and the rating it has been given. This is a good bit of information to note because before the review is read the reader can get an idea of the overall impression that the written review is going to give. The rating is also important because this will let the audience know if they are eligible to view this film, however if they are reading this magazine then they are probably eligible to view the film. The directors and actors and the plot are also listed in this section, this again is a feature that is common in magazines, I think that this is really helpful because it allows the audience to know the style of the film through the director and the plot allows the audience to see what the film will be providing to them in terms of what the audience will be watching.

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The review itself, is broken down into two columns, the first three words of the review are in capitalised sans serif font. This shows the introduction of the written review and makes the audience able to distinguish the difference between the introduction of the film, with the background story and the review itself. The review begins with talking about the previous films and making the audience award of the names of the previous transformers, which connotes that they could potentially be included in this film. There is further mention to previous films which are written in italics making the names stand out to the audience and therefore show that they are associated but the review isn’t based on them. The overall impression and tone given to the reader from the review is very critical and gives the impression that the film is hanging on to the same story line and failing to develop the plot further than what has been previously seen, which makes the audience understand that if they have seen the previous films then there is a solid chance that they have seen very close story lines, which makes the audience see the limitations of the story, and even mentions the conventions that have been really closely seen through the other films.

 

Fantastic Beasts And Where To Find Them: Film Poster Analysis

Fantastic Beasts and Where to Find Them is a 2016 fantasy film directed by David Yates. It is a prequel to the Harry Potter film series, and it was produced and written by J. K. Rowling in her screenwriting debut, and inspired by her 2001 book of the same name. The film stars Eddie Redmayne as Newt Scamander, with Katherine Waterston, Dan Fogler, Alison Sudol, Ezra Miller, Samantha Morton, Jon Voight, Carmen Ejogo, Ron Perlman and Colin Farrell in supporting roles. It is the first installment in the Fantastic Beasts series, and the ninth overall in J. K. Rowling’s Wizarding World, the franchise that began with the Harry Potter films.

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Colour: The majority of the colour used in the poster comes from the background the colour is a very light brown with a yellow tint to it. This colour masks certain aspects behind the image and limits the audience the location slightly. The main colours used in this poster are all different shades of brown which connotes older things making the audience wonder about the context that this film is set in. The colours on the poster are also contrasting, although there are a lot of brown tones there is also a yellow tone in the middle of the sky, which the audience infer comes from the sun, the reflection of this colour comes down and around the characters in the middle of the screen. There is grey on the edges of the sky, closes around the yellow, these contrasting colours with one being bright usually associated with being a sign of hope and happiness; is contrasted with the grey that is associated with the dark images behind the grey darker tones. As these two colours contrast each other the codes and conventions for the fantasy genre is the battle between good and evil, which in this poster is shown through the colours in the sky. The ground is also a grey colour, with the puddles being the same yellow colour that is seen in the sky, the audience can then infer that the codes and conventions are followed in this film; when looking there is a lot more of the grey tone which makes the audience think that the bad will win overall rather than the good. There is then a strong colour of white coming from the centre of the picture behind where the characters are, the audience know white is in association with innocence however with the darker colours of the poster such as the greys and the darker brown tones the audience begin to question if white is actually going to follow these stereotypes or subvert expectation. There are also little blue lights coming from the characters ‘wands’ which shows the magic and follows the fantasy genre further making the audience aware that they are about to watch a typical film that follows the fantasy codes and conventions from initial impressions.

Images:  The main images around this is the buildings and the characters situated in the middle of the poster. The buildings are all around the characters and he edging of the poster which connotes the location that this film will be based in, is a city. However the building in the far right of the poster is shown to be falling down, this again follows the expectations of a battle for good and evil. The audience make the interpretation that the battle that will be involved in this film will begin to effect the civilians who are also living in the city at this point, the idea that the civilians are living in this city are seen through the balconies and fire escape routes that are situated on the building on the right; but also the people on the left of the poster who appear to be walking on the road without any form of protection showing that they weren’t prepared or aren’t aware of the battle that is taking place. The other form of destruction shown in the poster is the pot holes that are in the road, as this film is a new release to the audience they are aware that the holes in the road this big aren’t likely to be from cars or lorries, and with the building falling down it suggests to the audience further information about a sense of action somewhere. The characters are all dressed in traditionally smart clothes which includes long coats with scarves, for one man a tie is also included and a brief case for the other. From the clothes they wear the audience think that they aren’t the typical kind of people who would be seen or thought to engage in anything like what they are presented to in the poster.

Layout: The characters in this poster are central, however everything else is off to the right or the left. The most central character is the man in a long blue coat with a yellow and blue scarf, by him being the most central character it suggest that he is the most significant character and therefore he will either help the plot along or he be what the plot surrounds. The other characters are less central but still surrounding the man in the middle which makes the audience think that all these characters are going to play a large part in the plot of this film and moving it along but not as important as the man in the middle, they might just play a role in helping the man in the middle. The characters are also all staggered, behind the man in the middle which re-enforces to the audience the importance of the characters in the film. The man with he blue coat is the furthest forward, followed by the lady on the right and then the two characters on the left who are standing next to each other, by using this staggering effect the audience can see the characters in a list of importance. The buildings at the back of the poster are also staggered, which suggest that these are also showing the importance of them to the plot, however this could also just be inferred that they are staggered to try and make them look more realistic as a street view. The characters walking behind the four main ones are positioned to look like they are walking through the roads like they do everyday and make it seem to the audience that the four characters in front of them are trying to complete the plot without attracting any attention to themselves.

Typography and Language: The top of the poster is the first bit of writing that the audience see on this poster. This font is black capitalised serif font, this font just makes the audience aware that the this film is from the J.K Rowling series so that anyone who is into Harry potter or her work are aware that this idea came from her. The title ‘Fantastic Beasts’ is written in larger font, the font is an example of sans serif but this font is associated with beast like features such as scales, tails and spikes. Then to the right of this the second part of the title ‘and where to find them’ is written in a smaller font, but it is still clearly linked to the title of the film and has significance to it. Finally the audience then see the credits on the bottom of the poster which is clear that this is following conventions on positioning this at the bottom of the poster central in the poster. The opacity of this is weak but not so weak that the audience can’t see it. The credits are then again also written in capitalised serif font.

Harry Potter And The Sorcerer’s Stone: Textual Analysis

Harry Potter and the Sorcerer’s Stone is a 2001 British-American fantasy film directed by Chris Columbus and distributed by Warner Bros. Pictures. It is based on the novel of the same name by J. K. Rowling. The film is the first instalment in the long-running Harry Potter film series, and was written by Steve Kloves and produced by David Heyman. Its story follows Harry Potter’s first year at Hogwarts School of Witchcraft and Wizardry as he discovers that he is a famous wizard and begins his education. The film stars Daniel Radcliffe as Harry Potter, with Rupert Grint as Ron Weasley, and Emma Watson as Hermione Granger.

My Textual Analysis- 1.42 Minutes in. 

The scene begins in a train station, there are brick pillars supporting the roof, which shows the audience that they are watching a very modern film , that is up to date with what the modern audience would expect to see. Platform signs 9 and 10 are shown which helps establish the location better. There is then a cut to a long shot of a boy, who is shown to have a few suitcases and an owl on a trolley pushing it through what is shown to be a busy train station by the amount of people following behind him in the train station, there is a diegetic sound of the trolley as the boy is pushing it. The audience then see him looking around with a confused facial expression, he appears to be looking up towards the signs of the platforms, which connotes to the audience that he is looking for his platform. A medium shot is then used which shows the signs of platform 9 and 10, through this being the second time the audience have seen these signs they can infer the significance they are going to have in this scene.  There are trains on either side of the platforms which re-enforces the location and makes the audience question why he isn’t getting on one of these trains or if he is waiting to meet someone. The camera then tilts down at a diagonal on the side of platform 9 to a long shot of the boy and then the camera proceeds to track with him. An over the shoulder shot is used to allow the audience to see from an outside view how the next event unfolds, which is seen as briskly walks over to a warden; who is dressed with a hat and uniform on shouting ‘excuse me!’. The audience then begin to feel sorry for the boy as he is clearly unsure of were he is going and being on his own makes the audience feel more empathy. The shot then cuts to a medium shot of the boy as he engages the warden into trying to help him find ‘platform 9 and 3/4’, after the boy says this the wardens facial expression changes to shocked and the tone of his voice is now bitter and angry as he thinks the boy is winding him up. As the warden walks off a new family come into focus on the shot; they are using the word ‘muggles’ which the audience finds puzzling but when the shot cuts back to a close up of the boy this term is shown to be familiar to him as he mouths it.

The boy begins to follow the family as it is heard that the woman is directing them to platform 9 and 3/4, as the boy we are first introduced to begins to follow them two more boys come into the shot, as the audience now understand that the first character is clearly very significant and plays a big role but now the audience understand that being introduced to these characters makes the audience see the significance in them, as they are directing him in the right direction to where he wants to go. Then some music begins to play this music goes up and down in pitch and creates the sense of adventure. An over the shoulder shot of the woman is used as she calls her family around under the platform 10 sign. She then speaks ‘you first’ and signals at one of the boys who walk around her, run into the wall and disappear; this happens as a man walks past who doesn’t mention anything or look in a bizarre way. A close up of the boy with black hair is then used to show his shocked and confused facial expression, he then looks around to see if anyone saw it, almost to see if he was dreaming what he just saw.

There is a medium shot of the woman and a young girl, the woman and the two twins who are presented to the audience in a close up, argue about which one is ‘Fred’ who was mentioned when the lady was trying to encourage the next boy to run through the wall. One of the boys then follows the same path as the other as he runs through the wall he declares that he is Fred after all, which creates a every light hearted tone and adds an element of humour. The other twin boy then follows right after. A sound effect of swooshing is used when someone runs through the wall, and then characters disappear. The first boy the audience were introduced to again is shot in a close up as he still looks around thinking that he is in a dream, after this he then steps forward and approaches the woman who has been sending the children through the wall. A dialogue them begins as the boy asks for help with a nervous tone. A close up of the woman is used as she agrees to help the boy; and then introduces another character of the name ‘Ron’, which the audience infer is another significant character because the sound becomes fainter, Ron is smartly dressed and looks as though he is prepared to make a good first impression. The woman continues to explain how to get on to platform 9 and 3/4. Just after this the boy steps up square to the wall were a point of view shot is used, the camera tilts up and down the wall before locking on to a firm view of the centre of the wall.

Despicable Me 3: Ancillary Text Analysis

Despicable Me 3 is a 2017 American 3D computer-animated comedy film produced by Illumination Entertainment for Universal Pictures. It is the third main instalment in the Despicable Me film series and the sequel to Despicable Me 2 (2013). The film is directed by Pierre Coffin and Kyle Balda, co-directed by Eric Guillon and written by Cinco Paul and Ken Daurio. In the film, Gru teams up with his long-lost twin brother Dru in order to defeat a new enemy named Balthazar Bratt, a 1980s child actor who grows up to become a villain.

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This review share the page with three other reviews, which means this review is designated less than a quarter of the page. The image is small and the review its self is very limited, which could be inferred that it is getting to the point quicker, however it could also be seen that with the lack of space then the author doesn’t rate this film much in terms of something from the story to the overall composition of the film. The image used in the review is again small and therefore lacks the ability to catch the audiences attention, the only thing that stops the audience from flipping past this review is the use of the iconic minions in the image; this could therefore suggest that the review is only given a limited amount of space in the magazine because being a sequel the audience will have had there own opinion of the films already, or again for a similar reason the audience will see the iconic minions and get the same vibe from of the film from this rather than having to read about it being like a new film they are unfamiliar with.

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The image is placed at the head of the review, it is reasonably small which makes the audience think that this image represents something quite small in terms of significance towards the film and its plot. The image shows the iconic minion, which has been seen in films and children’s television programmes from the release of he first film the minions have become a very recognisable character. The use of the large number of minions together has also become noticed as normal in terms of despicable me, so the audience already feel like the plot of this film is becoming more apparent to them.  The audience can see that they are dressed in prison uniform, which makes them question what events have led them to this location, however if the audience are familiar with the previous films that include the minions then they will know that the minions are there and used to help the villain create and follow through on evil plans which therefore makes the audience think that by them using the prison setting and uniform in the image makes the audience question what crime or plan has failed and led to the minions being put here. They all seem to be pulling the same facial expression and moving in the same way which makes the audience understand that they are following the same plan that they have in the other films, which entices the audience who like the old ones into wanting to watch the new realised film.

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The title is written in the same bold, capitalised black font that is seen through the whole of the magazine, this gives the audience a clear distinction of what the film’s name is, which is a helpful aspect in a review as it is clear what film your reviewing and therefore the audience can easily make their mind up if they will want to go and see it or not. The star rating is under this which is again in bold black stars which makes the audience see the initial impression on what the reviewer thinks about this film out of five stars; which is a helpful feature when trying to gain an overall idea of what the tone is going to be through the review. The date of release, certificate rating the age recommendation  and the duration of the film, again which are really helpful aspects to know when thinking about if the film is appropriate audience. The directors and the actors are then next listed; this is an interesting thing to note when the audience are reading the review because if they are interested in a particular actor or director then it is clear to see for the audience that they are involved in the film and then it might make the audience want to watch the film more, or make them show more of an interest in the film. The sub-titles of this information is written in bold, capitalised front so it is clear what information they are declaring and then what they are answering.

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The review itself is written in plain serif font; which does create a tone about the review that makes it more professional and sophisticated. The review starts with the first three words in capital letters which makes the audience distinguish the star of the review from the background information on the film. Throughout the review the audience can see that the author has used the characters names followed by who the actor is that plays them in bold, this is a helpful bit of information to the audience because they are understanding the roles that the actors are going to play and therefore how the characters might be presented as in turn throughout the film. The author also gives an overview of the plot throughout the review followed by a comment on how this fits into the terms of the film and whether or not it is a good or bad part of the film. When coming to the end of the review the author gives an opinion that reflects both the effect on the children and the parents which is a good way to end its review based term and then end with a sentence that makes the audience question the films of this sequel to follow.

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